H-E-B is opening a 125,000-square-foot store at 10137 IH-10 East, near Interstate 10 and Loop 1604, with doors scheduled to open at 6 a.m. on Wednesday, October 28. The store combines a full grocery operation with a True Texas BBQ restaurant, a drive-thru pharmacy and expanded pickup and delivery options for residents in one of San Antonio's fastest-growing residential areas.
What the Store Adds for Nearby Households
The new location is designed to handle more than a weekly grocery run. Shoppers will find indoor seating at True Texas BBQ, a Sushiya sushi counter, a bakery, an expanded deli and fresh produce, meat and seafood departments. The store will also carry H-E-B Meal Simple prepared meals, which can cover dinner on busy weeknights without a stop at a separate restaurant.
Non-food departments include floral, beauty, pet supplies, beer and wine, and Texas Backyard, which sells plants and outdoor living products. For households with pets or gardens, having those categories under one roof can reduce the number of separate trips needed each month.
How the Pickup, Delivery and Pharmacy Options Work
H-E-B is pairing the store with H-E-B Home Delivery and an expanded curbside pickup area with more than 30 dedicated parking spaces. Curbside customers place orders ahead and collect them without leaving their vehicles, which suits families juggling school schedules or those who prefer not to walk a crowded aisle. The drive-thru pharmacy adds a second option for picking up prescriptions without parking.
Shoppers who plan to use these services should check the store's current hours and service availability on H-E-B's website or app before relying on a specific time window, since those details were not included in the announcement beyond the opening time.
Grand Opening Events Run Through December
The celebrations continue well after the first day. H-E-B has scheduled Saturday events from October 31 through December 5, each running from 11 a.m. to 4 p.m. with DJ entertainment, games and giveaways. The first weekend features Halloween face painting and themed activities for children. Later dates include game-day food demonstrations on November 7, holiday meal and centerpiece sessions on November 14, sushi making on November 21, steak and pasta demonstrations on November 28, and a visit from Santa on December 5, along with prime rib sampling.
Families planning a visit should note that the events are scheduled for a limited window each Saturday, and the company's grand opening page lists the complete schedule. Demonstrations and giveaways are announced as H-E-B's plans, so details such as availability of specific items may change.
Limits of the Announcement
The opening is confirmed by H-E-B's schedule, but the available information does not state prices, parking capacity beyond the curbside spaces, staffing levels or how the store's traffic will affect the surrounding interstate interchange. Residents who want to know how the new store will change local traffic or prices will need to wait for observed experience after the first weeks of operation.